Page structure is hugely influential upon the SEO performance of your website. Structure your webpage to appeal to Bing’s bots Basically, the greater the number of followers your lawyer website accrues and the more content sharing the Bing bots notice, the higher your webpage can rank on search results.
Focus on social mediaīing emphasizes the role that social media plays on search engine optimization. To best optimize your law firm’s webpage, be sure to naturally incorporate keyword phrases in article headlines and subheads, within the first and last 50-word sections on the website or blog page, and occasionally bold keywords throughout the page. In addition, strategically placing keywords throughout your lawyer website is essential no matter which search engine your law firm is focusing on. For example, optimizing URLs and domain names and garnering a number of high-quality backlinks from outside sources will boost website SEO on any of the top search engines. Some of the same practices and processes that work for Google SEO relate to Bing SEO as well. Consider the following optimization tips that may help your firm increase its Bing SEO efforts. Nearly 10% of all search engine traffic is nothing to scoff at, and all the more reason for lawyer websites to be tailored for Bing in addition to Google. However, Microsoft’s search engine Bing continues to hold its own-it claims roughly 8% of the search pie. In fact, marketing research has determined that Google claims nearly 70% of the Internet searches completed within the United States. It’s no secret that Google is the search engine powerhouse. A percentage of your inbound links should come from sites with higher PageRanks than yours and contain keyworded anchor text (the words that are highlighted and linked to your site). Inbound links with appropriate anchor text from relevant websites are what count for PageRank. Their scores compared to yours tell you how large a gap you need to overcome. Simply type in their web addresses one at a time. You can of course use this same handy tool to learn the scores of your key competitors.
For example, when I type in I learn that it has a PageRank of 5. To learn what score Google has assigned to your website, go to type in your website’s address. If your site has a PageRank of 1 and your top web competitor has a PageRank of 3, your competitor’s site will likely appear above yours for many searches. Your website’s grade is one of the critical factors in its Google page position. You have to be a NY Times or Amazon to obtain a 9. Most attorney websites have scores of 0-4. It is important in marketing for attorneys and law firms to understand that Google grades every website with a 0-10 score it calls PageRank (named after Larry Page, Google’s co-founder). Learn instantly what grade Google has given your website
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